Sunday, February 13, 2011

Downloadable money at Starbucks

Smart-phones have similar effects on the society as regular cell phones. They are more of multi-purpose computers, allowing us to play games, take pictures or videos, send and receive e-mails and text messages, and even browse the full web. Starbucks' mobile payment application is the perfect example of how the Smartphones have clearly changed our environment completely.

Starbucks developers were trying to implement an application that will make it easier for people to buy their products. Customers can pay with their smartphone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen barcode to buy their latte, frappuchino or just a marble loaf. In recent years, Starbucks has been successful at developing a brand identity for their customers. For example, people do not only buy a Starbucks' coffee only for its flavor, but also for what its brand represents. Starbucks is outgoing, youthful and friendly. It has been demostrated trought their packaging, decor, atmosphere, product offerings and company culture. Their merchandise drives an unique flair. Starbucks customers are loyal to the brand, so Starbucks is willing to give their customers the option of the interaction with an employee or just scan their smartphone.

Through this innovative application, Starbucks is offering their customers flexibility, comfort and rapidness. Smart-phones affecting our culture and society is mostly a good thing.

Paola

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Posted by Paola Ramirez at 5:00 PM

3 comments:

  1. Helmuth P.February 13, 2011 at 6:41 PM

    I like Starbucks and I am a loyal customer when it comes to their products. It is very true that by developing an application like the one Starbucks created it gives a little more comfortability to customers. On the other hand, you are correct in the sense that Starbucks has freshness to their products and style. It is not the same as going to McDonald's and buying a McCafe, sitting there and drinking it. The environment and quality of the brands is much better than any other created, it has 'style'.

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  2. Natasha MartinezFebruary 13, 2011 at 7:15 PM

    Starbucks coming up with a mobile app to purchase their products is something you would expect from this chic coffee shop. Which is exactly the reason why I love going to Starbucks. I know that if I go over there, whether it be to get some work done or grab a quick cup of coffee, the overall experience I receive is not like any other coffee shop I’ve been to. For Starbucks to come up with this convenient app for their loyal customers is nothing but an added bonus from them. Hopefully this new implementation works out to the best of their interest.

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  3. UnknownMay 3, 2014 at 1:29 AM

    Thanks for sharing it Cos’รจ il licensing di una marca & esquire licensing

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